PARTNERSHIPS

Europe’s Charging Shake-Up Gains New Voltage

Hubject and Electra advance seamless fast charging across Europe while urging operators to adopt unified Plug&Charge systems

25 Nov 2025

Hubject and Electra logos displayed over blurred electric vehicle charging scene

Hubject and Electra have agreed to connect their charging networks in an effort to make electric vehicle refuelling more consistent across Europe, as operators try to match the ease of filling a petrol tank.

Electra’s expanding fleet of high-speed stations will be integrated into Hubject’s roaming platform, allowing compatible vehicles to begin charging automatically through Plug&Charge, a system that removes the need for apps or cards. Electra operates more than 500 stations with over 3,000 charging points in nine countries. The company forecasts about 2,200 sites by 2030, underscoring the pace of expansion in the sector.

Analysts view the arrangement as part of a broader shift towards interoperability in Europe’s EV market. The region now has more than 1mn public charge points, but many operate on stand-alone systems. As EV sales increase, operators are focusing on reliability and ease of use to keep drivers on their networks. Hubject has described the partnership as a step towards full cross-network compatibility, a target that was once considered distant but is now seen as essential for energy and mobility groups.

Market pressures are reinforcing this trend. Governments are tightening climate rules, carmakers are producing longer-range models and drivers expect charging systems to function smoothly across borders. Not all vehicles or stations can run Plug&Charge, and operators must update older hardware to participate. Cybersecurity demands and regulatory differences remain barriers, though industry specialists consider them predictable issues for a fast-developing market.

The agreement has been met with optimism from investors seeking clearer paths to scale. Fleet operators expect fewer administrative burdens, while policymakers gain an example of how shared technical standards can strengthen Europe’s competitive position. Further alliances could follow if the integration proves successful, bringing the continent closer to a unified charging experience.

Electric mobility continues to evolve quickly, and cross-network partnerships are shaping how the infrastructure develops. The details may change, but the direction remains clear: charging is becoming more consistent, more automated and more interconnected. Hubject and Electra are positioning themselves to support that shift.

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